Small contributions have huge potential to make a significant change in other’s lives.
We all have the power to make a change if we work together. We need to start doing something and contribute to benefit the planet and its people too.
It’s time each one of us begin to pitch in to make this world a happier & healthier place. Imagine if every single person in country starts by putting just 1 rupee every day in a shared piggy bank. Now think how much money would get collected in that piggy bank by the end of a month. Get the picture?
Employee Giving Programs
Due to the large number of people in companies, small donations per individual have immense value and it does not pinch anyone’s pocket. People instinctively want to help in some way or another, and this provides them with the perfect opportunity.
Charitable Employee Giving Programs is a great way to get large numbers of people to pitch in and help the underprivileged. Employee giving programs allow every employee of a company to actively contribute and champion a cause which matters to them.
Elizabeth Dunn, the psychology professor at the University of British Columbia in Canada says “People who give money to charity tend to be happier and also healthier than others’,
Dunn measured people’s blood pressure before and after giving, and found it fell when people gave significantly to other people or causes but did not change when they spent money on themselves.
Since employees are a company’s brand ambassadors, their needs should come first. Their words and actions have a considerable role to play on the company image. Programs like these breathe life into companies bringing in a lot of positive energy.
Furthermore, employees will feel more connected to a company of generosity, which cares for the wellbeing of society and will in turn stay loyal to the company’s interests.
Happy employees always result in happy customers; and customers are quite arguably the second most important people in a company. As employees’ satisfaction levels are risen, their work ethic will become more proactive and will begin to take more initiative for the betterment of the company.
Employees represent the company on a day to day basis, be it in retail, the service industry, or customer service. Hence, we can surely say that the company’s reputation potentially lies in the employees’ hands. Warren Buffett has said, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”
Word of mouth marketing is the strongest, most effective sort of marketing.
Humans are social beings, and people are more likely to perform this philanthropic act, watching others do it. And the power of the employee giving program is it can organically grow the number of donors if the employees believe in the cause and motivate others to join in.
One donor can involve ten more donors and so on.
There is also the added benefit of all donations being tax exempt under section 80G of the Income Tax Act in India.
‘copewithcancer’ arranges employee giving programs to fund less fortunate cancer patients with their treatment; offering with guaranteed surety that all 98% of all donations will go towards direct cancer care for the needy.